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We need and only need ads, brochures or sales letters/emails that win customers. Business builders like you who are dead serious about making profits in millions from your products or services, must and should get this thing right. Here I present to you some of the most important points which are crucial to write a killer sales copy
#1. Start with an arresting Headline
This is the key and if you get this wrong then you can simply forget the rest of your ad. Your prospect will no longer be interested in you. Most of you know this for sure but I bet only few will actually go on and create a compelling headline. Just go through the below points, if your headline doesn't talk about even one of them, then more likely your headline will fail in capturing the attention of your prospect.
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An evident benefit for them
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Create curiosity to read further
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Capable of grabbing their attention even is they are dead busy
If your headline doesn't contain even one of these points, then it requires immediate change.
#2 Talk to your prospect one-on-one
Never write your sales copy addressing the masses, write as if you are addressing your friend, a single prospect. This is very important to make him feel that you have a product which is precisely designed to his benefit.
#3. Speak their language
Your copy should speak their language, through out the copy they should feel as if someone very personal to them, someone who knows them is speaking to them about a benefit. If your copy is capable of doing this more likely your prospect will end up buying your product. If anytime during the copy if he feels as if this is a sales pitch which will ultimately trap him to buy then.. you know they will never think twice to throw it away. No one wants to be traped into buying, even if we present the product with the truest of intentions.
#4. Talk through the benefits your prospect is going to get
Your copy should talk less about your product and more or may be fully about the benefits the prospect would get if he buys your product. Make him experience the real benefits your product will bring to his life.
For eg. If you are selling a foot massager, instead of saying “here comes a foot massager which is clinically approved”, say, “now get relived from your foot pain and enjoy your evenings playing with your kids”. I reckon you got the point.
#5. Expect and answer your prospect's problems or questions
Your copy should not leave any question or problems of your prospect unanswered. So anticipate the problems and questions and then answer each and every one of them in your copy and present your product or service as the best solution. If you leave any question unanswered they may read it but may not even bother buying.
#8 Use short paragraphs and bulleted points
This makes the reading more interesting and easy for your prospect's eyes. Long uninteresting paragraphs are boring and seldom attract the readers interest.
#4. Make your sales presentation look credible.
Most ads give tall claims about their products and its benefits but are rarely credible or even sound credible. The best way to add credibility to your copy is by adding couple of real testimonials. If they are someone who are quite popular among your prospective customers the better it will be.
#5.Give a metal proof guarantee to your product.
Always stand beside your product or service with a guarantee or even a money back guarantee, this will make your product or service more credible and immediately show your prospects the faith you have in your product. This will also take away the risk that your prospect will be having about purchasing or giving your product a try.
#6. Use Power words.
Use these power words in your sales copy to make it hypnotic
Absolutely, Amazing, At last, Breakthrough, Bonus, Discount, Develop your, Exclusive, Effortless, Easy, First time, Free, Guarantee, How to, Hurry, Incredible, Introducing, Improved, Last time, Latest, Limited offer, New, Now, Proven, Promise, Right away, Rush, Right now, Sale, Secrete, Special, Shocking, Surprising, Today, Unique, Value, Why, You
Use them and see the change and appeal that your copy creates.
Use these tips right away and make your copy get you real and more customers.
Or if you want your sales presentation or copy written by me just mail in.
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